Understanding YOUR value in any relationship is an important step in living a full and meaningful life, not just in personal relationships but in business relationships as well. In this article I’ll explore how to understand your value to help you get more from your business relationships.
Let’s face it, whether you’re an entrepreneur or work for a large company you’re continually looking for ways to build your business and brand. In perfect world, every time you pick up the phone to prospect for new business the result is a closed sale. Isn’t life grand!? Not so fast. We are all painfully aware that this isn’t the way life works and for those of us blessed to be in the business of sales (which we ALL are) we must find ways to stay relevant. The truth is, unless we are selling “air” or the only source of drinking water on the planet, our customers and clients don’t ALWAYS need what we’re selling, and that’s OK. Staying in a positive, meaningful and valuable relationship with them is what will keep you “top of mind” when there is a need. Creating value in your business relationships is a great way to ensure long-term results but the concept of “providing value” can be somewhat confusing. What is doesn’t mean is bombarding your contacts with information you think is relevant to their lives, such as daily emails on what you’re selling or a “hard sell” every time you see them in person. In my experience, I’ve found that being a “source” for my friends, colleagues and clients fosters a deeper connection that is more enduring. The sources I speak of include being a great listener, a mentor and coach, a sharer of ideas, a problem solver and a connector of people. Even small gestures of kindness, such as a handwritten note, a phone call of gratitude or a small, inexpensive gift, can deepen your perceived value with business associates. Any deliberate effort that includes sincerity is always well received.
Being valuable in your business relationships, beyond the great products and services you provide, will guarantee a long lasting source of business opportunities and a wonderful collection of friendships.
For other great ideas on creating value in your business relationships, call Zack directly at 704-960-2901 or via email at firstname.lastname@example.org