For many sales professionals generating new business is a constant challenge and one that is often times frustrating! However, it doesn’t have to be so difficult if you focus on the goldmine that you already have:
What if you knew of a place that held untold riches that could improve your lifestyle and sustain it in perpetuity? What if that place was chock full of familiar faces and helpful spirits that were genuinely interested in your success? What if you could somehow immerse yourself in this utopia where everyone you knew was ready to help you reach your goals? Oh the thought of it. If only a place like this existed!
For many sales professionals the thought of prospecting for new business is a daunting one. Cold calling and the perceived rejection that comes along with it, buying expensive advertising when your bank account is thread bare and business card collecting at networking events can feel like endless, unfulfilling and demotivating strategies. The time and money spent on risky lead generating practices often fall short of the intended results. However, one lead source many sales professionals completely ignore is their database! Everyone, yes everyone, has a database; a collection of friends, family and acquaintances that are usually stored in our cell phones or email accounts and that are all just waiting for you to make contact. There are countless ways in which you can engage your database to begin growing your business and the most beautiful part is that this collection of individuals would LOVE to help you on your road to success! Further, creating a system in which to make regular contact, or as we call “growing relationships”, is simple and low cost! All it takes is some thought, some guidance from someone who has successful system and some time and you’re off to the races!
So now it’s easy to see that the place that holds untold riches, the place with familiar faces and helpful spirits, the utopia where everyone is engaged in your success actually exists and everyone, including you, has access to it! All that’s left to do now is make a plan and set it in motion!
For more information and ideas on how to make this next step in your business contact Zack Bonczek, a real estate sales expert and database guru, at 704-960-2901 or email at email@example.com