Social networking has taken on a whole new life and it’s time you paid attention, in more ways than one! With so many options available and so little time it’s important understand your options and which ones are most useful, both for personal and business use.
Such a philosophically laced question, but when was the last time you considered it? If you’re like most people, Facebook was the first social media platform that peaked your interest (besides those old enough to remember My Space). It allowed you to connect with old friends and new, follow their daily movements and share in nearly all aspects of their lives, good times and bad. It allowed you to share your most memorable moments, what you were having for lunch or dinner and entertaining clips from other platforms, such as YouTube. As time marched on other players entered the competition for your “brain share”, such as Twitter, Instagram, Pinterest, Google+ and the site for professional connections, LinkedIn. So which ones are the best for you to use? Well that depends on what you’re looking to get out of being “Socially Connected”. You see, many people use social media as pure entertainment, looking to fill the empty spaces of their day with clever Memes, links to videos or photos of far away places or unique decorating or cooking ideas. For these guilty pleasures, each social media platform has its benefits. For those looking at using social media as a way to grow their business, however, there are certain platforms that offer significant benefits over their amusing cousins. If you’re looking to build your business, Facebook is the king of the jungle, with close to 1.8 billion users and an ever- evolving platform. Twitter, a distant second to Facebook with roughly 320 million active users, is a great platform for business owners to get their message out in short, 140 character or less bursts. Rounding out the list for business building potential are Pinterest, Instagram and the new comer Snapchat. These more specialized platforms have more value to specific businesses so the focus should be on the first two marketing powerhouses: Facebook and Twitter. Garnering continuously increasing attention is the creative platform known as YouTube. With over 1 billion users and now owned by Google, there are some real opportunities to use video, the marketing tool of now and the future, to build your business.
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